We are living in the digital age. As technology advances, the world online is changing and businesses must change with it. Smartphones have no doubt become increasingly popular over the last decade and they are not going anywhere anytime soon. Mobile devices are now the go-to devices for just about everything, including Internet access. Since so many people use mobiles as their primary device, it’s important for businesses to gear content towards mobile users. This includes hosting a mobile-friendly website.

Here are 10 Reasons why businesses should have a mobile website:

1. Popularity

Almost everyone has a mobile. In fact, finding an individual who does not own a mobile device is becoming increasingly difficult. Digital media surrounds our society, especially the incoming generations that are growing up with mobiles and tablets. The future of mobiles is even brighter, and therefore building content on an adaptive platform that is geared towards mobiles is a smart business move for the present and the future.

2. Communication

Since mobiles give users access to the Internet during all days and times, businesses should take advantage of this opportunity by gearing their platforms towards these devices. By providing their consumers with content that is accessible, mobile-friendly, and available constantly, businesses are able to increase communication with their consumers at a faster rate. Mobile connections are immediate and consumers thrive on instant gratification, which is advantageous for businesses that have mobile websites.

3. Consumer Satisfaction

One of the first rules in business is to keep consumers happy. Since more and more people are using mobiles for the Internet, consumers will want and expect to access any content from these devices, especially since a significant number of other websites allow such access. Therefore, in order to ensure that consumers are satisfied with their experience and are not drawn to other businesses, it is essential to provide mobile-friendly websites and content.

4. Accessibility

Since the introduction of smartphones, fewer people use their computer as their primary device for web browsing. Some people do not even have a computer, as there is simply not a need, while other individuals may be unable to use a computer due to physical limitation. Regardless of the reasoning, less people own computers and more people are using mobiles for their Internet activity. Businesses should host a responsive website that is accessible on mobile devices in order to reach this growing population.

5. Reliability

It is now 2017 and almost everything in our world is progressing towards digital. Businesses that are not supporting the mainstream and modern platform of a mobile phone stand out. Consumers interpret these sites as “ancient” or “medieval” and will prefer to consume websites that are more modern and “with the times”. Businesses should use platforms that support an array of devices, including mobiles, in order to improve and maintain a trustworthy image.

6. Reputation

For businesses, reputation is something to uphold and protect. Positive word of mouth and good reviews are vital for business success, and having a mobile friendly website is something that will promote such feedback. Consumers want to support businesses that are easily accessible and consumer-focused; businesses that want to improve the consumer experience. By using a platform that supports mobiles, businesses deliver this to their consumers and consumers, in turn, build a positive reputation for such service.

7. Social Media

Mobile phones come with a special territory: social media. By ensuring that websites are designed for mobiles, business tap into a network of social media referrals that improves trafficking and discussion. Consumers will be able to easily share the content they find stimulating. In turn, businesses will have another method of communication to their consumers and have access to more analytic information on consumer demographics, behaviors, and interests.

8. Google Search Results

For every question, Google has the answer. Google search results are a key ingredient in gaining activity on a website, and for businesses this is vital. Google has an algorithm that gears search results accordingly dependent on the users. One of the ways to be prioritised in these search results is to be mobile-friendly. Google knows that mobiles are being used in an increasing number and that those searching on mobile devices will prefer content that is accessible on these devices. Businesses should, therefore, host these mobile platforms in order to be included.

9. Bounce Rates

Businesses always aim to have a low bounce rate, which is the percentage of viewers that leave a website after viewing only one page. Consumers who use mobile devices will leave a website immediately if they click the link only to find a non-mobile website. Consumers can become frustrated with a website that is not easy to engage with. For businesses that wish to keep consumers interested in their content and reduce their bounce rates, mobile websites are a good place to start.

10.Mobile Advertising

Advertising through mobile phones is an untapped market for businesses that do not have mobile-friendly websites. People spend a lot of time on their mobile phones, and yet not much advertising is allotted for mobiles. This opportunity for advertising is a good course of action for many businesses and is only available if the website and content are mobile-friendly. Effective marketing must be done from all possible angles, and this includes mobile advertising.

Final thoughts

This article presented a few ways in which businesses can benefit from having mobile websites. Mobile devices are becoming the primary device for accessing the Internet and it is likely that the demand for mobile-friendly websites will only increase in the years to come. Therefore, businesses should use these platforms to ensure consumer satisfaction, business success, and more.

Thanks for reading!

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Posted on May 24th, 2017  and last modified on July 31st, 2017.